I lead a team of colleagues to design a brand identity for the 2017 senior design showcase at UW-Milwaukee. Throughout the spring semester, design students build community based projects from research gathered from city exploration; for our class, we explored one of Milwaukee's most important roadways - Wisconsin Avenue. 

Using photographs of the local architecture with minimalistic type and a florescent color palette, we created a brand identity that represents the bright future of design within a historically rich city. Our work was transformed into multiple components to become the voice of our showcase, including laser cut postcards, way finding stencils, screen printed posters, snapchat filters, and custom neon lighting.